With 2 million job forecast to be available by the beginning of 2021 only in the UK alone and the increased use of the internet with 666 million people within India, there is no better time to start your career in the field of Digital Marketing. The job scope and also the demand for digital marketers is constantly growing in the recent past. The digital marketing specialist is high in demand with 860000 job opportunities according to LinkedIn. With so many jobs opportunities and the current demand for digital marketing, the scope of a career in digital marketing is high.
The Internet has reached 4.39 billion people around the world. With global digitalisation and pandemic, everything is online; from the healthcare sector to e-commerce to online education. Having said that everything needs a marketing strategy to reach out to more people for more profit. Old marketing strategy is outdated in the new growing world. With growing social media, digital marketing is a must to gain more traffic and loyal customers. With a growing number of Internet users and online businesses, the demand for digital marketers is high to promote the service online.
Need and basic skills for digital marketing
Digital Marketing permits the business to set aside cash, extend their span, customise their substance, and measure results. Regardless of whether you’re working in advertising or developing your own business, you need to stay aware of the proper abilities so you can guarantee you’re capitalising on the numerous instruments and channels accessible today. These include:
1. Good communication skill – Anyone who wants to become a digital marketing expert, should have a good command of his verbal and non-verbal communication skills because if you want to sell out anything you need to be good with words and phrases to woo your customers.
2. Be Tech-Savvy – If you want to ace the industry you should have a good command of technology and its features. It not only help you out to make your business excel but also keep you ahead of everyone
3. Learn the latest trend – if you want to become a successful digital marketing expert you must learn about the latest trends and events happening around the world. It can help you in making your business worthy and reachable
4. Data Analytics – Data analytics is very much required to increase the traffic and learn about the gaps where you are lacking while making your website user friendly and easily accessible.
5. Adequate writing skills- Suppose you know the need for an hour and data analytics and everything but you don’t know how to show it through your words, it can all go in vain. So if you want to stand out among the crowd, you must acquire a good grip in writing.
Qualities and roles
All you need to know is marketing strategy through different channels like SEO, social media marketing, email marketing and website marketing to be a good digital marketing expert. Also, you need to have good knowledge about data analytics, WordPress and goggle analytics to become a successful digital marketer. There are different roles you can opt-in digital marketing as well like SEO specialist, digital marketing executive, digital marketing manager, social media marketing experts and SEM specialist.
Having said about the qualities and roles you need for becoming a digital marketer, your pay scale varies based on job profile, work experience and talent. If you have the set of all three of them you will barge in the opportunity of a Digital Marketing specialist. The average salary acquired by the digital marketer is around Rs. 515, 124 per annum in India. Looking at the salary aspect of digital marketers, it is a booming career option to start with because salary plays a major role in choosing career options.
Programs offered digital marketing
There are different kinds of programs offered both in online and offline mode in the field of digital marketing. There are specific certificate course as well if you want to learn a specific set of skill like SEO, Google analytics, email marketing, social media marketing. One can opt to any one of the course Accor to the need of the hour. For example, if you want to learn and dig deep into digital marketing you can start with a bachelor and further do masters in the same. In case if you want to learn for a personal blog post and website or to build up your resume, you can opt for diploma courses in Digital Marketing.
Future and scope of digital marketing
If you are wondering about the future of scope in the field of digital marketing, you might think that though digital marketing is booming in marketing, it might vanish in few years but that’s not true. This is where the fact likes – the future of digital marketing lies within us. So, there are few reasons for the high demand for digital marketing in future such as
1. A drastic shift towards digital marketing with 89% in 2020
2. It has high engagements ratio with customers which are less with old marketing strategies like hoarding and display boards
3. Due to rapid growth in the no. Of Internet users and social media users across the globe.
4. 77% of the business and companies shift towards digital marketing by 2020.
By: Simran Bhati
Also Read: 9 Tips To Get Into Digital Marketing
