Introduction
In a competitive job market like today’s, having a strong personal brand is essential to make yourself stand out among a bunch of other candidates. And that’s because a personal brand enhances your professional identity in front of the world.

It is a way to create an impressive impression on anybody who seeks to engage with you professionally. Also, it’s a way to create the perfect balance between your personal and professional personalities, helping you shine effortlessly. This is going to be a short and sweet one, let’s get started!
Understanding Personal Branding
You see, personal branding is an act of using your personality traits to make yourself an indispensable asset to society in general. But since we are talking about jobs right now, we’d say that personal branding is you being you while fitting into the templates of an ideal employee.
And the points below will help you understand this deeply and will help you extract benefits from the phenomena of marrying your personal and professional personas.
1. Self-Assessment
And the beginning of all of this happens when you ask yourself some questions, some tough ones. You must begin by asking yourself, “What is my biggest strength?”
And you can get help from your friends and family members here. Because, in most cases, our loved ones know us better than we do. But, obviously, you must also match that with what you know about yourself.
2. Define Your Brand Identity
Secondly, you must then move on to defining that one quality that perfectly converges between what you have in abundance and what the job market needs badly. And in this regard, the book, ‘Ikigai’ can be of great help to you and a good addition to your student essentials.
This will be your unique selling proposition. And a USP is exactly what sets you apart in a sea of endless candidates. And remember to adorn that quality with confidence; if you do it halfway, you’ll end up messing things up.
3. Create an Online Presence

Furthermore, having a strong online presence is also a must for you. That’s where you are going to present yourself. Ideally, when you’re a job seeker hunting jobs from your student accommodation in Oxford, LinkedIn is your go-to platform.
Now, it’s crucial that you present yourself in the most authentic way possible. It’s not about perfection, it’s rather about honesty. When you own yourself up fully on the online platforms, the viewers will automatically be infected with your confidence.
4. Create Content Accordingly
Next up, our advice is that you involve yourself only with those type of content that suits your personality. Like for example, if you are a goofy person then similar trends are your content ideas. And if you’re a reclusive person then thought-provoking questions online will be your cup of tea.
However, you must remember that it’s not just about creating content but creating content that grabs the attention of a recruiter. And for that reason, you might have to guest comment on posts and use a host of hashtags in your own posts as well.
5. Dress and Speak Accordingly
So, once you’ve tested the type of content that works for you and are fixated on that, it’s time to tweak your student accommodation in Aberdeen’s wardrobe and communication to suit the personality that you want to represent. Again, there is no right or wrong way; choose what makes you feel comfortable and confident.
Yes, this will take some to pull off smoothly, but in this journey, progress is more important than perfection. Only, remember to stay diligent and also keep in mind that the beginning is always the most difficult.
6. Master Networking

Okay, so all of the above points will be of no use to you if do not learn how to connect effectively. And even while networking we’d highly recommend that you highlight your USP confidently.
Confidence is the key here; even if you don’t come across as the perfect fit, they’re still going to consider you when they sense that you own yourself up completely, speaking of the respect you have for yourself. And the whole point of this blog is to empower you to become more authentic by creating that perfect balance.
Conclusion
So, the act of using your authentic true self to elevate yourself above all candidates is a fairly easy game if you are completely honest with yourself, make some amendments, and then aspire to evolve slowly. Do this diligently and hunting for jobs will not feel like a herculean task at all. All the best!
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Author’s Bio
Ayush is a daydreamer with a knack for rationalising his abstract thoughts into reality. You will find him gazing at the flowers, longing for the raindrops to play music on their soft petals. He likes to enjoy an unhealthy amount of cinema, for he believes that is the healthiest way to live a thousand different lives.