Event management involves organizing a professional event for a partcular targe audience. It involves visualizing concepts, planning, budgeting , organizing and executing events such as fashion shows, musical concerts, corporate seminars, conferences , exhibitions, wedding celebrations, theme parties, product launches etc. It can be divided into two segments i.e. personal and corporate. Functions like birthday parties, weddings are considered personal events while launching a product or a company cvonference, seminar etc come under corporate event.

Event Management is a kind of profession which asks for pefection, challenge of meeting deadlines with astipulated time and budget and thye patience to pay attention to every minute detail of the things. It kees a person on his toes and provides a great deal of satisfaction and emotional contentment of having organized asuccessfull event which is appreciated by the client. To be successful in this professio one needs considerable leadership qualities , public relation skills, marketing and business acumen, budgeting skills, risk management skills , awareness of media etc. He should be dynamic, result oriented, creative, confident and persuasive. THe person must be a good communicator, organizer and hard working. He should be resourceful and must possess excellent interpersonal skills to cultivate people as contacts.