Director of Product Marketing at Seclore
In my 17 years of experience, I have acquired exposure in Telecom, BFSI, Retail, Logistics, Automobile & ITeS sectors. Innovative thinker & strategist with 360 degree market analysis & global market perspective, combined with enterprise-level planning, decision-making & relationship skills in collaborating with engaging decision makers in capturing lead market position in niche markets, driving top & bottom line growth and enhancing value in the target markets.
My credentials include Postgraduate Certificate in Business Management from XLRI-Jamshedpur, MBA in Marketing from Paris and Bachelor of Engineering in Metallurgy from REC-Rourkela.
Throughout career I have gained experience in devising & executing competitive marketing strategies, implementing customer engagement solutions and organizing media campaigns to build brand image, manage alliances and execute successful product launches in the B2B markets. Proven success in the entire spectrum of marketing, encompassing B2C/ B2B, ATL/ BTL, product marketing & communication, brand building, global channel marketing, digital marketing and Go-to-Market strategy.
Developing people skills & strengthening teams to achieve business & individual goals drives me; I have exposure to initiate & lead turnaround growth strategies in complex multi-channel distribution environment. With strong background of invigorating businesses, driving new revenue sources, exceeding sales projections along with an understanding of industry trends, market dynamics, sales & marketing principles and consumer ‘hot buttons’ I aim to drive results.
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