The public relations executives work on a number of areas in their work. They have to be active at all the times and ensure that the public relations are maintained nicely. The list of the key areas on which the public relations executives work most of the times has been provided below:

1. The public relations executives work with maintaining the relationships with the customers and the clients of any organization. They have to make sure that the customers that they are working for, are quite happy with their work. The relationship building with clients requires great deal of effort and also smart work on their part. They have to stay in touch with them and keep asking for their feedback.
   
   
   2. The public relations executives have to make sure that the public perception of the organization is clean and is as per the organization's plan. For that they have to conduct various campaigns and events in which it is made sure that the message is being sent to the public.
   
   
   3. An important part of the work of a public relations executive is to conduct various public events and conferences in which they ensure that the right image of the company is portrayed to the public.
   
   
   4. The public relations executives have to work on the policy making plans with the help of the senior management team and ensure that the plan which has been made is also implemented in the same way.
   
   
   5. They have to send the communications to the media agencies along with the press releases and newsletters. This is done to send the message to the common public with the help of mass media. Therefore the public relations executives are required to stay in touch with the media agencies on the regular basis.
   
   

   Thus the public relations executives have to work a lot and that too in a number of areas. This is one of the reasons of their busy schedule. But since the work is often very challenging and interesting they seem to enjoy it pretty much.