Digital Marketing

The Internet turned out to be major game changer in today’s time; numerous facilities are provided online today which once required an individual to be present at the concerned place/location. People no longer need to travel from one place to another to pay bills, to apply for a job, to fill an application form and several others facilities could be accessed online and saves a lot of time, money and energy.

The increased use of internet has opened doors to an emerging form of marketing. Marketing is the process of seeking the attention of a target audience to make them aware of a specific product, service or facility. For a long period of time, marketing has been done in a traditional way which is no longer as effective as it used to be; now with day by day increase in internet usage, digital marketing has come out as a modified way of advertising/promoting.

Digital Marketing is about promoting the services, products or facilities provided by an organisation. It involves making advertisements via digital channels such as social media, email, mobile apps, websites and search engines. Through digital marketing, an organisation aims to stay connected with existing consumers and to attract new ones.

Also read: How to excel in your career path as a Digital Marketing expert?

Responsibilities of a Digital Marketer

Work responsibilities of a digital marketing manager vary depending on the type of industry or organisation they are working for. They need to engage with the consumers using different kinds of digital channels like social media. A digital marketer usually:

• Manage and develop digital marketing campaigns.
• Supervise the social media strategy to be used for advertisement.
• Maintain and manage the website of the organisation.
• Optimise and write website’s content and manage social networking accounts like Twitter and Facebook.
• Implementing methods to keep up online traffic on the website of the organisation.
• Redesigning and managing company’s website.
• Improve content, conversion, design and usability of company’s website.
• Evaluating market conditions, competitor data, and customer research.
• Using techniques such as SEO (Search Engine Optimisation)and SEM (Search Engine Marketing).
• Keep up with the new trends of digital marketing, evaluate new technologies, evaluate new technology and make sure that the brand is at the frontline of industry development.
• Edit and post audio, podcast and video content to the website.

Skills required to be a Digital Marketer

• Writing and Editing Skills: As this profession required lots of online posting. One needs to be able to formulate, edit and devise content for different digital platforms. Writing and maintaining blog post could also be an inherent part of this job.
• Web Development Skills: Having a good knowledge of concepts such as JavaScript/ HTML, advanced PowerPoint and Word skills, SEO (Search Engine Optimization) etc. would always help stay on the top as a professional.
• Video Editing Skills: Most of the digital marketing are text based, but from time to time one would also require post visuals as well.
• Communication Skills: Interacting with consumers is the primary duty of this profession. One needs to aware what people like to read, what makes a post seem interesting to them.
• Project Management Skills: Working as a digital marketer, completing the given projects at given deadline is essential in this profession.

Also read: Which institutes offer digital marketing courses in India? What are the job opportunities for a digital marketing expert?

Also read: What are all available courses in Digital Marketing for Working Professionals?

Qualification and Remuneration

There is no particular qualification required to be a digital marketer. Even though there is some institute that provides certification in digital marketing which could teach you basics of digital marketing, and essential skills to excel in this career path. An internship in digital marketing could be very useful as it will provide you with an opportunity to work with experienced and knowledgeable seniors and will help you gain practical knowledge of the subject. If you get the opportunity to come across a good organisation then you could also get a paid internship though it is not very essential, the most important thing is the exposure and knowledge that you will be exposed to by working on live projects under the guidance from the professionals of this field. This would make you a potential candidate to seek a job in a well-reputed company.The beginning pay of a digital marketer is between 10-15k but is certain to go up to 20-25k in the next 6 months depending on how well you are learning your work. One needs to be self-motivated and proactive to learn fast in this profession as it is totally based on creativity and useful ideas. Afters years of experience and achieving excellent skills one could earn between 20 – 75 Lakhs per annum.

For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!