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Search engine optimization is a newly developing dynamic branch of software technology. It deals with optimizing a web page so that it will rank higher in the search results of Google, Yahoo or any other search engine. Intentional optimization of search engines started way back in mid-nineties when engineers tried to manipulate search results of their web page with the help of some random techniques.
Search results are dependent upon complex computerized algorithms which take into consideration various factors to rank a page. Google has released various updates to search engines which are known by names such as panda, penguin, and hummingbird. A search engine optimizer studies various factors related to these updates and based upon these results designs a strategy to optimize a certain web page.
There are basically two ways of doing search engine optimization one is the white hat SEO and the other is Black hat SEO. A white hat SEO is generally an accepted kind of optimization strategy in which no shortcuts or manipulations are involved. It gives long term results and does not get affected by search engine’s frequent updates. Black hat SEO may involve manipulation to get quick results but these results are valid or sustains till a new algorithm is presented by the search engines.
Various aspects of SEO
Search engine optimization is the dynamic process and requires one to keep updating about various updates and new things happening in the concerned world. Presently no engineering college or MBA program offers dedicated SEO degree. All students who want to learn the SEO course will have to depend upon various private institutions. Recently some institutions which are offering digital marketing courses have included a separate section for SEO course. While some dedicated institutes do offer special SEO course.
Why should we ensure that the institute is a Google certified partner?
Google certified partners are the companies which get certificates from Google on fulfilling certain conditions. Different programs of Google such as Google ad words, Google Ad sense, Google double-click etc have different criteria for getting a certificate. These institutes vigorously pursue these criteria in order to get a Google certificate. A certificate from a Google to an institution in which you want to opt for the SEO course will ensure that institute has a deep understanding and practical experience about the program.
Top institutes in India which offer SEO courses.
1) Digital Vidya
It is a private institute situated in New Delhi. The institute offers separate SEO training program of 8 sessions. The branches of the institutes are situated in various metro cities including Delhi, Gurgaon, Pune, Mumbai, Bangalore, Chennai, Jaipur, and Hyderabad. It offers a certificate after the completion of the course.
2) Delhi School of internet marketing
It is a premier institute in the domain of digital marketing. It offers a comprehensive digital marketing program in which SEO course is included. It is a Google certified partner company. Its branches are spread over all the major metro cities and IT hub.
3) LIPSINDIA
The institute is founded by IIM alumni’s. It offers a comprehensive SEO learning program for its students. Its branches are situated in Mumbai and Pune.
4) SEO training institute.
The institute is situated in Gurgaon and Mumbai. It offers a specialized course in search engine optimization covering all the aspects of it. The institute is on the verge of expanding its branches in various metro cities.
5) SEO training point.
The institute is headquartered in Bangalore and offers various courses in SEO training. The course duration is of about 40 hours and covers comprehensive training module by the experts.
6) NIIT
The institute offers a diploma course in search engine optimization. The institute offers a live streaming program for its students in nearly 30 major cities.
7) Manipalglobal education service
The institute offers a comprehensive digital marketing course in which SEO section is thoroughly covered. The company offers both online as well as the classroom program.
8) All India management association
The institute offers the weekend program for digital marketing. It is a four-hour program conducted on every Saturday and Sunday in online mode.
How to keep updated about SEO?
One question which many students frequently ask is whether one can pursue SEO course without joining a professional institute. The answer would be a big yes. But again certificates from the reputed institute will double your chances of getting a job.
Which blogs or websites one should follow to learn SEO course?
There are hundreds of websites and personal blogs which offer significant new information on SEO but one should be cautious because of black hat SEO. It is recommended that only the reputed blogs should be followed. Here is the list of some of the top blogs for SEO learning.
Career scope for an SEO analyst
With the tremendous growth of internet penetration, the opportunities for the expertise SEO analyst has widened to a great extent. Here is the list of career opportunities which an SEO expert can look for.
1) As an SEO expert with a company
Many companies do hire specialized optimizer for their website who looks after the search engine result improvement for the company website.
2) As a tutor with digital firm
Many digital firms and media companies hire SEO experts for tutoring their students. This is an interesting job as one gets a satisfaction of tutoring. A tutor of SEO has to keep ahead of his students by constant reading and learning at a certain pace.
3) As a blogger
An SEO analyst can start his own blog and give advice to large spectra of the audience. It not only adds to reputation but also helps in gaining knowledge at a certain pace.
4) As a freelancer
It is a constantly growing sector where clients ask for expertise SEO service. Many websites and companies choose this way to find an SEO expert. The compensation is based on the specific cost which a client offers or expert negotiates.
Conclusion-
Search engine optimization offers an immense opportunity which a learner can tap upon. The compensation offered in this service is quite handsome and in most cases can even go higher than that of developers. With changing dynamics in digital marketing sector and growth of keyword related advertisement, SEO analyst is one of the vibrant jobs in the market. Even if someone is in development or testing field learning SEO will add to his expertise and knowledge. Many content developers are opting for SEO learning only to remain relevant in the content development sector. In this context, it becomes important that we should be optimistic about the sector and keep on increasing our skills.
For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!
Teacher at Chinmaya Vidyalaya, Bokaro
Mr Vikash has an experience in career counselling for students from age group of 12 to 20 across various domains. He is also an experienced teacher for and specializes in coaching students for Olympiads; he works as a teacher at Chinmaya Vidyalaya, Bokaro. B He possess skills in all areas of education, can counsel, motivate and direct students while maintaining high interest and achievement levels in a fun and challenging learning environment.
Career Guide, Educationist, Author and Clinical Psychologist
Dr. K.V Anand is a PhD in Counseling Psychology from Fort Jones University USA with MSc In Applied Psychology and MS in Psychotherapy. He is an expert in psychometric tests to facilitate awareness about various psychological traits, personality, skills, aptitude etc. He is a Certified Motivation trainer and personality development trainer. He is experienced in evaluating of psychology or psychiatry cases. Uses Psychometric tests such as personality, bipolar disorder test evaluation, student counseling. He has more than 9 years experience in soft skill training field covering career guidance, education, motivation, personality development, team building, leadership skills, stress management, conflict management, decision making. Beside this he is a active writer and have books related to psychology under his name such as “Adolescence mental Problems” and ”Infant and Child Psychology”
Founder And Director At Canvas Career
Mr. Prathamesh is a Certified Career Consultant by Psytech International (bps) UK and is also a Certified Trainer for Life Skills; he is pursuing Narrative Therapy from Adelaide, Australia. He has been in to career counseling for more than 8 years now he practices MINDFULNESS psychotherapy with students. He possesses vast experience in teaching and career counseling. Currently he is associated with FUEL NGO. He had counseled over laces of students and is a founder director of Canvas Career Consultancy, committed to conduct Psychometric assessments for students and do career counseling by making them aware about new career avenues
Digital Marketer
Hi, I am Graduate in Information Technology, Now full time Digital Marketer and Education Guider on choosing your career path.
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