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Sales and Marketing is one of the fields that involves most of the creative thinking, the presence of mind, analytical capability and aptitude in order to present the nice and clean ideas in order to promote anything. This job is full of finance analytics and advertising ideas both and hence have a greater impact on the company in terms of the profit. Hence these people are one of the most important ones for the company and their everyday schedule includes a number of perks and works both. The everyday work of the sales and marketing manager can be looked as follow.
Starting routine: The starting routine in the workflow of a sales and marketing person starts with keeping an eye on the finance and strategy of the other brands by checking and knowing about their campaigns via different sources of the media. This routine is mandatory and kick start the every day of each and every marketing and sales manager in the industry.
Email checks: This part of the job is called as collecting data and the work that has to be done on today. Since emails are the most professional way of conveying the message in the corporate world, the media of communication between customer and business is via emails and hence all the information gathering is done via emails or on any recordable source. These parts helps to collect information about the work that has to be completed by today.
Refreshments and creative thinking: After knowing what to do, the next phase is about planning how to do. This is the creative aspect of the job and involves planning the most efficient way to complete the today's work and meet up with the demands of the customers without compromising the quality of the system. This all involves making the best use of the time and helps to analyze the problem.
Emails and to do lists: After collecting the whole thought process, the thing about confirmations and ideas to implement the work comes. In this email checks, the main aim is to whether approve the idea and create a final draft of the to-do list that involves a list of the tasks that needs to be done by today. This is done in order to make the best use of the time and complete the work step by step.
Analytics: After a small break, the next thing comes is to analyze and check the performance of the existing system. This is done using the analytics tools in order to get the insights of the project and campaign and to know how many people are indulged in the activity and are responding well to the ongoing ideas and systems.
Breaks: These are one of the most interesting parts of the jobs. These are the mandatory lunch breaks that help each and every employee to regain their energy and perform well again in the second half of the day.
Conference and brainstorming sessions: After a great and healthy lunch break, the next thing that comes in the roadmap of the employee is to attend the big meeting, about the discussions and collective gathering about the progress and any new ideas and areas of improvement in the planned events in order to make the best and most efficient use of everything.
Emails again: After the meeting, another small email session comes in order to make sure the clients and the business part of the work and also to get updated with the progress that has been made in the whole system. These are the most important mail session as they are the part of quality assurance program.
Side noticing of campaign and discussion: After the last email session, finally a look at the other media campaign and sales and valuation of other companies via stock market and social media is done in order to keep updated with the completion and in order to perform well in this corporate jungle.
Projects disclosures and reports: The last part of the daily work involves the final submission of reports and selection of the next day job and goals that need to be achieved. This is done in order to preplan the next day and making the summary of the whole day work of the entire office by the managerial committee and keep an eye on the progress of the projects.
This is the every day of a person in the sales and marketing field. This is the best way to keep the creativity and thinking the ability of person growing within the corporate environment and keeping them motivated to work at the greater rate and achieve more and more targets.
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Dr. Aparna has a PhD in Organizational Psychology from the UK and is researching about Indian women and Generation Y employment for UNDP. Before to this she has worked as a Management Consultant with European Commission project UK. She has obtained her MS, MRes and PhD degrees from UK and was a winner of the prestigious and competitive Vice Chancellor scholarship: ‘Developing Solutions international scholarship’ at the University of Nottingham. She was an International Students Ambassador at the University of Nottingham, Elected President of UNICEF on campus team at Nottingham University and was also an international ambassador at the University of Bristol UK. Here she is to guide you on subjects like MBA, Sociology, Psychology, Study abroad, Business and Entrepreneurship.
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