Mobile Marketing falls under digital marketing, the only difference is that it is conducted only for devices such as mobile phone, smartphone, iPad and other handheld devices. Since there is a numerous amount of people who use these devices, mobile marketing has been increasing day by day and is in demand from various organizations. Below is some strategy that is useful for delivering a good mobile marketing service.

#Create good content

Most of the viewers tend to ignore the ads without even noticing what is it about. This isn’t something new, this is how people normally behave towards advertisements as they come across them which results into auto ad blocking. This delivers a message to the marketers that they need to be creative while making content. You are supposed to make an ad in such a way that viewers don’t even realize they are watching an ad, it should be something to which they could feel connected. The best ads get shared by a large number of people because they successfully connect to their viewers and they continue to getting spread all over the social media channels. This creates an opportunity to get creative with the content, and then rest of the work is getting done by social media channels.

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# Encourage Social Posts

A post that is boosted on Twitter or Facebook appears in the news feed like a post from a contact which attracts more viewers as compared to traditional advertising and by passing ad blocks. Boosted posts also offer a wide variety of viewing targets you could apply to which allows you to reach out to your target ideal viewers.

#Emphasize on relationship building

Instead of lying back and waiting for posts and ads to amass clicks, get on the social media and build a strong relationship with the potential customers. If it is not affordable for you to hire a social media marketer then encourage your working team to function as the administrator of the company’s social media account, ask them to ‘like’ images and posts and to leave pleasant or friendly ‘comments’. Each and every ‘comment’ or ‘like’ will work as a hyperlink for your social media account.

#Offer Value through Connection

As an entrepreneur, you should endeavor to provide value through connections. A smart way to earn money through mobile marketing is through federation with revenue. There are many sites which provide you a link to the song along with the direct connection with a third party website, this gives viewers a valuable service without making them think about any irrelevant ad or money.

# Utilize Video Streaming

Snapchat and Twitter being used by a large number of people which is constantly increasing with time, video streaming is a useful tool of a few seconds these small video clips could be edited, produced and manipulated in many creative ways to gain awareness about the brand, product or services.  Since automatic ad blocking is a big hurdle in the path of mobile marketing, business authorities should rely on filters to save their efforts from getting wasted.

# Aim for Customers through Social Networking

Be specific about which audience you need to target. There are several consumers out there who spend a lot of their time on social apps throughout the day. Decide to run your ad campaigns on the most popular media channels such as Facebook, Instagram, and Twitter. All of them are good for some specific kind of advertisements; know which one is better for what kind of advertisement and make the posting accordingly. This will save your time and give you more effective results.

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# Employ Contextual Marketing

Viewers feel more drawn towards the advertisements that have stories which show them the benefits of a particular product rather than flashing ads and pop-ups. Annoying and distracting advertisement technique pushes the potential consumers away. Contextual Marketing domesticates interest in a product by furnishing a story about the product. Consumers only check out a story when they feel interested in what they see (that is the content) and they get the desire identify their needs when they come across something that they find useful. Contextual Marketing doesn’t make the consumers feel as if they are bound to see an ad, they feel that they are in control of such marketing because of the natural tendency and curiosity toward the story. Also, Contextual Marketing doesn’t get blocked as it is considered content marketing.

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